The Savvy Southern Bridal Team

"Our goal is for each bride to feel so special & absolutely thrilled about planning her southern wedding."

 
 
Dana Goodman

Dana Goodman

Dana Goodman

Owner of Dana Goodman Weddings & Events, Dana has over 12 years experience in the wedding industry. Dana has built an excellent reputation with both clients and vendors over the years planning exquisite events.

Born and raised in South Louisiana, Dana plans each event with the spirit of "Joie de Vivre" or "Joy of Life" in mind.  

A graduate from the University of Louisiana at Lafayette she started her career as a Social Worker advocating for the elderly in Nursing Homes and Assisted Living. "Working and caring for people during their life moments is a privilege I have always taken very seriously."  Dana has been married for 21 years to her husband David. They have three beautiful children, Myles, John David and Gracie. They happily reside in Daphne, AL.  

 

 

 
Heather Pfefferkorn

Heather Pfefferkorn

Heather Pfefferkorn

Heather is the current owner of The Pillars, a Southern Event Venue.

Heather has built an excellent reputation with her creative ideas, eye for design and impeccable attention to detail. Her enthusiastic personality, combined with a genuine commitment to making every event flawless, has made her one of the Gulf Coast's most sought after event planners.

Heather is a Midwestern girl loving life in the South! Born and raised in Illinois, she moved to the South to attend the College of Art at East Carolina University. Having spent nearly twenty five years in the Special Events and Hospitality Industry, Heather and her husband, David, now call Alabama home.

"Southern Hospitality & Entertaining has always been my passion...a passion that jumpstarted a career path that has allowed me to combine my creativity with my aptitude for organization and project management."

"I love bringing people together and creating memories that bring joy and laughter...memories that last a lifetime."